Chrome, AdBlock and the Evolution of Ad Blocking
We continue to tell the story of ad blocking. The first part was about first apps, anti-trackers, and the technology behind ad blocking. Now you can read about the fight against ad blockers, the attempts of self-regulation by the advertising market, and the birth of an ad blocker that sells ads. In April of , major search engine providers SEPs have suddenly joined the cohort of services that limit marketing specialists in their creative self-expression. Yandex, the largest search engine on the Russian web, also declared a war on intrusive ads in
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The first ad blocking extension was introduced to the market in The number of devices using ad blockers hit a milestone of 20 million in Today, And the technology has expanded beyond the desktop.
Posts Comments. Most previous discussions have assumed that this is a cat-and-mouse game that will escalate indefinitely. But in a new paper , accompanied by proof-of-concept code , we challenge this claim.
